It spoke only of this buzz, big successful hit by the brand Adidas sportswear for his latest collection of accessories and sportswear: tennis, sports shoes … In a commercial parodying the cult film Star Wars, Adidas did not skimp on the means by daring to mix the fascinating world of movies that sport.
The staging of the pub draws heavily from the Star Wars saga. A few days before the World Cup, the sportswear brand makes a nod to the football scene and revived a cult of Star Wars Episode IV, with a cast size that will not leave the marble ball aficionados round.
The German brand is launching an astonishing and bewildering mix of pub R2D2, Han Solo, Obi-Wan Kenobi, to football stars and celebrities adored music, sport and high level of cinema in this big buzz.
In this "Star Wars" revisited, warriors in the saga of space give way to the face of the brand among which are the stars of today, David Beckham, Daft Punk, Snoop Dogg, Ciara, Noel Gallagher or Franz Beckenbauer. Afford an armada of stars in a scenario out of the ordinary and turned with deep pockets, Adidas has good stand up to the last spot for Nike.
Adidas moreover wanted to strike a blow and score points with this much buzz already circulating on the web.
Leave a Reply